We talk a lot about communication. Mostly because it’s hard to do well, and it helps to keep stakeholders on the same page. But there’s something else that motivates us.
 
Identifying the audience is one of the biggest challenges we face in communicating well. Who needs to hear a message? What do they need to know? When do they need to know it?
 
Communication influences how an audience perceives a project or event.

How and when you present a message is as important as the words or images you choose to share. Apply empathy and take time to figure out what your audience needs to know.

​If you’ve been reading our posts for any length of time, you’ll know one of our mantras: communication is vital.
 
You need to clearly communicate to make progress on any type of project. This is true whether you’re getting married, going on a family reunion trip, managing a public health crisis or volunteering on a fundraising committee.
 
Now, communication is something we do everyday. But doing it well is more complex than sending an email or having a brief conversation. Because here’s the super-secret deal: communication is a two-way process. Communication is as much about your audience – the people you want to do something or know something – as it is about your message.
 
This is why we advocate thinking through the needs of everyone involved and building a communication plan.

​All it takes are five simple ingredients to add creamy flavor to fried potatoes and punch to baked salmon. Those same five ingredients can serve as a base for a scrummy potato salad and the unsung heroes of a BLT sandwich.
 
When you combine garlic, mustard, egg, oil and lemon, you get an unforgettable garlicky mayonnaise, also known as aioli. Those individual ingredients are certainly tasty, but they become magical when combined. By slowly adding oil while whipping the other ingredients, the liquids emulsify and create a custard-like spread. Yum!
 
Like mayo, the ingredients for a planning process are simple. Yet they form something new when combined. When blended,  purpose, people, time, communication, and action become key ingredients to projects, events and collaborations we deem successful.

We know that projects take time and effort. We expect to spend hours on project timelines, project budgets, and project deliverables whether we’re planning an event, constructing a building, or installing public art.
 
At Reach Partners, we do this well. We are, after all, project managers.
 
That said, the term “project management” doesn’t completely describe our work.
 
Every project we do involves or affects people. After all, without their input and responses, our projects are meaningless. An event doesn’t happen without presenters, attendees, organizers, and vendors. Buildings aren’t constructed without engineers, architects, funders, and those who occupy its spaces.
 
And public art without an artist and viewers? Well . . . 
 
Truth be told, project management is as much about people management and relationship building as it is about shuffling plans, timelines, and budgets. We spend a considerable amount of our time working with stakeholders and keeping them engaged in the work.

As you know, we are voracious readers. We regularly read for work, and we both belong to book clubs where we actually read the books! Novels, poetry, memoir, nonfiction – we give it all a try.
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So, it seems right to kick off 2022 with a few books that we’d recommend to any of our partners. These are more work-related publications, but we think you’ll find them incredibly thoughtful and inspiring.

​Like many of you, we’ve taken these last days of 2021 to plan for 2022. No, we don’t have a list of resolutions for the new year, but we do have some goals – and even a list of some dreams (fingers-double-crossed!).
 
As we look forward, we find it’s helpful to look back. We know from 20 years of experience and the uncertainty of the past two years that being nimble and reflective can lead us to a better future.
 
So, in that spirit, here are three posts from the past year that we think will inspire, or at least give you something to think about, as we move into the new one.
 
May you enjoy the holiday season!

​This year, Reach Partners celebrates 20 years.
 
Twenty years!
 
That’s countless hours of coordinating events, gathering people in conversation, helping work get done, communicating key messages, training volunteers, facilitating meetings, pushing and encouraging, staying within budget, outlining the scope, staying up late, waking up early, making mistakes, asking forgiveness, and making right the mistakes we made.
 
Twenty years!
 
As we celebrate this milestone, we recognize that we are who we are largely because of the values that we uphold and practice. We are intentional about how we do our work and who we do it with. This has led us to the best partners a business could ask for and we are immensely grateful for that.
 
So, in honor of our anniversary, we want to reflect on a few moments from the past two decades that speak to our values. Of course, there are so many more moments than we have space for, but here is a sampling:

As project managers, Anita and I have a reputation for being super organized.

Once upon a time a friend even introduced me as “super organized, down to the minute.” The way she said it made it seem as though it was my super power, a skill set I was granted at birth and now sprinkled upon every project I managed.
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I’m not going to lie, those words certainly warmed my project-manager heart. But, something gets lost when we look at “being organized” as a skill in and of itself. Because here’s the deal: I’m only super organized because I communicate clearly or at least try to. Being organized means nothing if one can’t communicate what’s needed and what’s happening to themselves and to someone else.

There is one thing I never want to experience on the day of an event I’m managing: unnecessary stress.

Of course, there are ALWAYS last-minute issues that come up (hi, global pandemic!), but I’d rather pace stress over the many weeks and months of a planning period and not have to make 25,000 decisions when people are standing around not knowing where to go, what to do, or even why they’re there.
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This is one reason why Reach Partners establishes an event strategy document for every event or conference or workshop we manage.