Reach Partners
  • Home
  • What We Do
    • Case Studies
  • How We Do It
  • Who We Are
  • Blog

Reaching Your Audience

5/17/2022

0 Comments

 
Picture

We talk a lot about communication. Mostly because it’s hard to do well, and it helps to keep stakeholders on the same page. But there’s something else that motivates us.
 
Identifying the audience is one of the biggest challenges we face in communicating well. Who needs to hear a message? What do they need to know? When do they need to know it?
 
Communication influences how an audience perceives a project or event.

How and when you present a message is as important as the words or images you choose to share. Apply empathy and take time to figure out what your audience needs to know.

Read More
0 Comments

5 Crucial Ingredients for Planning

3/14/2022

0 Comments

 
Picture
​All it takes are five simple ingredients to add creamy flavor to fried potatoes and punch to baked salmon. Those same five ingredients can serve as a base for a scrummy potato salad and the unsung heroes of a BLT sandwich.
 
When you combine garlic, mustard, egg, oil and lemon, you get an unforgettable garlicky mayonnaise, also known as aioli. Those individual ingredients are certainly tasty, but they become magical when combined. By slowly adding oil while whipping the other ingredients, the liquids emulsify and create a custard-like spread. Yum!
 
Like mayo, the ingredients for a planning process are simple. Yet they form something new when combined. When blended,  purpose, people, time, communication, and action become key ingredients to projects, events and collaborations we deem successful.

Read More
0 Comments

Engage Stakeholders Successfully

2/14/2022

0 Comments

 
Picture
We know that projects take time and effort. We expect to spend hours on project timelines, project budgets, and project deliverables whether we’re planning an event, constructing a building, or installing public art.
 
At Reach Partners, we do this well. We are, after all, project managers.
 
That said, the term “project management” doesn’t completely describe our work.
 
Every project we do involves or affects people. After all, without their input and responses, our projects are meaningless. An event doesn’t happen without presenters, attendees, organizers, and vendors. Buildings aren’t constructed without engineers, architects, funders, and those who occupy its spaces.
 
And public art without an artist and viewers? Well . . . 
 
Truth be told, project management is as much about people management and relationship building as it is about shuffling plans, timelines, and budgets. We spend a considerable amount of our time working with stakeholders and keeping them engaged in the work.

Read More
0 Comments

Stay Organized by Communicating Clearly

10/21/2021

0 Comments

 
Picture
As project managers, Anita and I have a reputation for being super organized.

Once upon a time a friend even introduced me as “super organized, down to the minute.” The way she said it made it seem as though it was my super power, a skill set I was granted at birth and now sprinkled upon every project I managed.
​
I’m not going to lie, those words certainly warmed my project-manager heart. But, something gets lost when we look at “being organized” as a skill in and of itself. Because here’s the deal: I’m only super organized because I communicate clearly or at least try to. Being organized means nothing if one can’t communicate what’s needed and what’s happening to themselves and to someone else.

Read More
0 Comments

Five Signs You've Hired a Partner

9/20/2021

0 Comments

 
Picture
At some point, nearly every organization needs to hire an outside vendor or consultant.
 
Maybe you need help with accounting or a website redesign. Maybe you need someone to help you organize an upcoming event; or maybe you need someone to lead your team training.
 
Whatever you need, be sure to seek a partner – and not just a vendor or a consultant.
 
What’s the difference?
 
It starts with intent.

Read More
0 Comments

Establishing an Event Strategy

8/17/2021

0 Comments

 
Picture
There is one thing I never want to experience on the day of an event I’m managing: unnecessary stress.

Of course, there are ALWAYS last-minute issues that come up (hi, global pandemic!), but I’d rather pace stress over the many weeks and months of a planning period and not have to make 25,000 decisions when people are standing around not knowing where to go, what to do, or even why they’re there.
​
This is one reason why Reach Partners establishes an event strategy document for every event or conference or workshop we manage.

Read More
0 Comments

Four Tactics for Meaningful Conversation

6/14/2021

2 Comments

 
Picture
My days are filled with communication distractions. Like many of you, I’m bombarded by messages via email, text, and phone. Even spoken conversations are often focused on a quick exchange of information before moving on to the next scheduled thing.

These experiences have motivated me to dig deeper for a better way of engaging with others: In a world full of noise, how do we invite meaningful conversations, the conversations that matter? And the follow-up question: Why are these types of conversations important? For human connection? For getting things done? For leading through social complexity?
​
I think the answers to the latter is yes, yes, and yes.

Read More
2 Comments

Case Study: Fargo Water Tower

5/17/2021

0 Comments

 
Picture
​When the City of Fargo decided to replace an old tank with a new water tower in north Fargo, it hoped the tower would serve as more than mere infrastructure. It also wanted the structure to serve as a canvas for public art.
 
The goal was to support community-based design, something created with people rather than for them. During a competitive process, the city’s Arts and Culture Commission selected Reach Partners to facilitate the community outreach component of the project. Black Ink Creative Partners was selected to render the design.

Read More
0 Comments

Transformation Through Listening and Learning

6/15/2020

2 Comments

 
Picture
​We want to be the best human beings we can be. We strive to be transformed, so we read.

We read books about leadership, personal growth, and business. We appreciate lovely fiction and poetry. We read because it’s one way we can grow and empathize with others, to see the world and our actions from a different point of view.
 
Essentially, we read to be better human beings who will do good work with other good humans.
 
The murder of George Floyd in Minneapolis and the Black Lives Matter protests against police brutality and systemic racism (which we’ve benefited from) remind us that there is still much more we need to learn and understand. More than ever, we need to keep listening and learning from our Black friends, partners and neighbors.

Read More
2 Comments

Everything on Purpose

5/18/2020

0 Comments

 
Picture
​Whenever we plan an event, an in-depth meeting, a social gathering, or virtual experience Reach Partners will always argue for the same thing. Every time.
 
This thing is the most important detail for every planned interaction. It is the life blood of our work and what drives us to do better every day. Most importantly it’s the power, the energy that fuels the work at hand.
 
How do you tap into this energy? How do you make it work for you? Draw the right audience? Craft the right marketing activities? Align stakeholders? Create value?
 
You start by defining purpose.

Read More
0 Comments
<<Previous

    Reach Partners

    Categories

    All
    Anita
    Beauty
    Communication
    Connection
    Empathy
    Events
    Facilitation
    Gratitude
    Integrity
    Meeting
    Partner Stories
    Possibility
    Project Management
    Rachel
    Resources
    Strategy
    Team

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    September 2016
    July 2016
    April 2016
    March 2016
    February 2016
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013

Join our newsletter
CONTACT US
Reach Partners, Inc
3330 Fiechtner Dr. Suite 100
​Fargo, ND 58103-2321
701-271-8170
Copyright (C) 2022  Reach Partners Inc.
  • Home
  • What We Do
    • Case Studies
  • How We Do It
  • Who We Are
  • Blog