 My days are filled with communication distractions. Like many of you, I’m bombarded by messages via email, text, and phone. Even spoken conversations are often focused on a quick exchange of information before moving on to the next scheduled thing.
These experiences have motivated me to dig deeper for a better way of engaging with others: In a world full of noise, how do we invite meaningful conversations, the conversations that matter? And the follow-up question: Why are these types of conversations important? For human connection? For getting things done? For leading through social complexity? I think the answers to the latter is yes, yes, and yes.
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 When the City of Fargo decided to replace an old tank with a new water tower in north Fargo, it hoped the tower would serve as more than mere infrastructure. It also wanted the structure to serve as a canvas for public art.
The goal was to support community-based design, something created with people rather than for them. During a competitive process, the city’s Arts and Culture Commission selected Reach Partners to facilitate the community outreach component of the project. Black Ink Creative Partners was selected to render the design.  We want to be the best human beings we can be. We strive to be transformed, so we read.
We read books about leadership, personal growth, and business. We appreciate lovely fiction and poetry. We read because it’s one way we can grow and empathize with others, to see the world and our actions from a different point of view. Essentially, we read to be better human beings who will do good work with other good humans. The murder of George Floyd in Minneapolis and the Black Lives Matter protests against police brutality and systemic racism (which we’ve benefited from) remind us that there is still much more we need to learn and understand. More than ever, we need to keep listening and learning from our Black friends, partners and neighbors.  Whenever we plan an event, an in-depth meeting, a social gathering, or virtual experience Reach Partners will always argue for the same thing. Every time.
This thing is the most important detail for every planned interaction. It is the life blood of our work and what drives us to do better every day. Most importantly it’s the power, the energy that fuels the work at hand. How do you tap into this energy? How do you make it work for you? Draw the right audience? Craft the right marketing activities? Align stakeholders? Create value? You start by defining purpose.  Even in the best of times, work can be confusing. Efforts can be duplicated, messages mixed, and (wrong) assumptions made. Signals get crossed and, inevitably, something falls through the cracks.
When we’re adjusting to chaos, those challenges are amplified. Let’s face it, these recent days of working from home with new “coworkers” and in less-than-ideal settings can make everything feel difficult. It takes more coordination and communication to make sure good work happens. In short, it takes clarity. We should seek clarity even when our projects and work world haven’t been turned upside down. Lack of clarity at any time often leads to confusion and, subsequently, disarray.  Project managers are good at risk management.
One of the things we do is identify what we can’t control and then find solutions or actions to mitigate these things. Typically, this means we’re thinking through things like potentially bad weather affecting an outdoor event or how to contain a protester at a women’s event. These types of risk management plans are appropriate, necessary, and responsible. And then along came the coronavirus pandemic. We’re not going to lie – this challenges even those of us who spend a lot of time identifying and planning for risks.  From the exquisite gala to the unglamorous gathering, we spend a lot of time at Reach Partners researching and thinking about the unsung aspects of events.
One question we ask every single time we design an event is essential. Why will (or should) a person attend the event? Time is a rare and limited resource. If we want someone to spend precious minutes at our gathering or get-together, we better understand and communicate why they should do so. At Reach, we always stress that purpose is the driver for any event. When that purpose is well defined, creatively and accurately articulated, it informs the language we use for everything else. It becomes part of the call to action – what we want our attendees to do.  Have you ever taken your car to the shop, knowing that the mechanic needs to order a part before the problem can be fixed?
Consider two scenarios. Scenario one: You leave your car at the shop on Monday. You don’t get a phone call that day or early the next. Finally, at noon on Tuesday you call the mechanic and find out the part was delayed. It arrived shortly before you called, and it will be another day before the work is done. Scenario two: You leave your car at the shop on Monday. Your mechanic calls a couple of hours later and explains the part is delayed. It will arrive on Tuesday, and the car will be ready on Wednesday. The outcomes are identical in both scenarios: you get your car back on Wednesday. Which one would you prefer? Which one treats you with more respect?  Every day of the year, we are grateful for our partners and the work we do with them. This time of year, however, gives us even more excuses to reflect on what brings meaning to our work.
Over the years, we’ve been fortunate to help amazing organizations host events and complete special projects. We are grateful for the relationships we’ve built and honored to use our skills to bring value to those who connect with us. This Thanksgiving we’d like to share a few projects that we are particularly grateful for being involved with. (And we certainly had many wonderful ones to choose from.) Thank you, all, for being a part of Reach Partners! Training for Better Communication Mental Health America of North Dakota wanted to change how sensitive stories about suicide are shared. We helped plan and oversee a conference for news media and organizational spokespeople so they could learn the best way to present information on suicide. More about the North Dakota Suicide Communications Summit. Guiding Strategy for Event Planning Organizations often reach out to us when they want to plan an event to market their brand. Here’s how we worked with two organizations – and how they came to different conclusions after we guided them through the planning process. Spoiler alert: Sometimes NOT hosting an event is the best way forward. More about strategic event planning. Partnering with The Fargo Project When the City of Fargo partnered with a renowned artist to turn a stormwater basin into an ecological commons, the public entity needed someone to coordinate communication among its stakeholders and help with events and volunteer coordination. We stepped into this role. More about our role with The Fargo Project. Scouting Locations for a Commercial We are always eager to tap our connections and networks. That’s what we did when a local marketing agency needed to identify locations for a team of out-of-town videographers to film backdrops for a commercial – fast! More about how we found the locations. And so many more wonderful projects and partnerships.  In any profession, there’s a list of terms that make sense to insiders but may be confusing to those outside the field.
Project management is no different. While we pride ourselves on making things clear and easy to follow, project managers have their own vocabulary. If you understand the lingo, you’ll better be able to ask questions and follow the conversation. You’ll confidently know that you’re on the same page as everyone else. The Project Management Institute regularly updates A Guide to the Project Management Body of Knowledge. This publication describes the industry’s best practices, plus it provides a common vocabulary for consistency. Here are 10 terms that often fall in everyday conversation about projects and project management. Know these and you’ll be versed in how to talk to a project manager. Charter: This document authorizes the existence of a project and provides the project manager with the authority to apply organizational resources to project activities. Deliverable: Any unique and verifiable product, result, or the capability to perform a service that is required to produce to complete a process, phase, or project. Project: Temporary efforts with a clear start and finish. Projects are not ongoing. Projects have an end result – something created or completed. Project Management: The applications of knowledge, skills, tools, and techniques to project activities to meet the project requirements. Requirement: A condition or capability that is required to be present in a product, service, or result. Resource: Skilled human resources, equipment, services, supplies, commodities, materials, budgets, or funds. Risk: An uncertain event or a condition that, if it occurs, has a positive or negative effect on one or more project objectives. Scope: The sum of the products, services, and results to be provided as a project. Stakeholder: An individual, group. or organization that may affect, or may be affected by, or perceive to be affected by decisions, activity, or outcome of a project. Stakeholder Engagement (or Management) Plan: Processes, procedures, tools and techniques to effectively engage stakeholders in project decisions and execution based on the analysis of needs, interests, and potential impact. Work Breakdown Structure: A step-by-step summary of the work the project team needs to complete to accomplish the project objectives and create the required deliverables. - Rachel |