 October is National Women’s Small Business Month, a time to celebrate the accomplishments of women entrepreneurs and reflect on what it takes to build a successful business.
At Reach Partners, we’ve spent years growing our business and supporting others along the way. In the spirit of this month, and with a focus on securing new projects, we want to share insights from our own journey while spotlighting women-owned businesses in our network. One of the greatest lessons we’ve learned over and over is that no one succeeds alone. Surrounding yourself with capable, knowledgeable, and inspiring people is a key part of the formula for success. I’m grateful daily for the leadership and excellence shown to me by Anita. By surrounding yourself in a network of women entrepreneurs, you create a support system that has the potential to lift everyone higher. Partnerships can unlock new opportunities and help women-led businesses grow stronger together.
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 In the moments before the launch of an event or project, I’ve heard Anita repeat a sort of pep talk with the team at hand. It always comes during the inevitable scramble that occurs as a project comes to fruition.
During this speech she reiterates the purpose of the activity, project, or event. She also tells the team that she’s intentionally pausing on politeness during this last-minute crunch. From that moment until everything is running on its own, the team will not hear Anita say please or thank you. This speech marks a moment of distinction when the project transitions from planning to execution, when the team moves from preparing to doing. At this moment, Anita shifts her role from relationship manager to focused executor. Declaring this small, but philosophically significant juncture, gives her the critical permission to “go,” and signals the team to do the same.  People often say they need something specific to generate more energy and are disappointed when they never seem to have enough of it. I suspect this gap occurs because we focus on the things that gives us energy instead of the processes we set up.
Think about it: How often have we been asked, “What gives you energy?” How often have you been asked, “How do you produce energy?” Maybe it’s the “how,” not the “what,” we should seek. After all, we have more control over the “how.” As I reflect on this, I want to share a few ways you can create positive, helpful energy:  ’Tis the season for one more thing – one more cookie, one more gathering, one more decoration, gift, or craft.
It’s tough being human. We have a lot of wants to manage in a mere 24 hours. In a season of lots of wants, we get to navigate our priorities to help us make decisions. How do we do it?  In late October, the Project Management Institute asked its Twitter followers to scare a project manager in five words or less.
The answers were creative and relatable, but one stuck out: Don’t define roles and responsibilities. Yikes! That would certainly scare me. Clarifying roles and responsibilities for people is necessary to achieve project success. I don’t want to work with a team or group that thinks this level of detail isn’t required. Taking the time to define this is critical, yet we repeatedly run into situations where people don’t recognize the importance of this step or don’t know how to do it.  This year, Reach Partners celebrates 20 years.
Twenty years! That’s countless hours of coordinating events, gathering people in conversation, helping work get done, communicating key messages, training volunteers, facilitating meetings, pushing and encouraging, staying within budget, outlining the scope, staying up late, waking up early, making mistakes, asking forgiveness, and making right the mistakes we made. Twenty years! As we celebrate this milestone, we recognize that we are who we are largely because of the values that we uphold and practice. We are intentional about how we do our work and who we do it with. This has led us to the best partners a business could ask for and we are immensely grateful for that. So, in honor of our anniversary, we want to reflect on a few moments from the past two decades that speak to our values. Of course, there are so many more moments than we have space for, but here is a sampling:  I’ve always enjoyed reading, and I’ve become a better reader thanks to my book club. Armed with their encouragement and suggestions, I read a larger array of genres. I’ve also learned that I like to listen to audible books checked out through the library, a habit that recently led me to listen to Matthew McConaughey’s book, Greenlights.
It was okay, maybe even good. I listened to the book at normal speed the entire time, which is telling. That’s usually how I start an audiobook, but not how I end it. I either speed it up, wanting it to end soon or slow the tempo, wanting to bask in a text’s poetic beauty. Still, let’s face it, it wasn’t a bad deal to have Matthew talk to me during drive time. Memoirs are not my favorite genre but I have found that I don’t get bored if it doesn’t follow a chronological order of the person’s life but tells stories centered around themes. But the part of the book that sticks with me is when McConaughey shared this observation: “If you know how, and when, to deal with life’s challenges – how to get relative with the inevitable – you can enjoy a state of success I call ‘catching greenlights.’”  I often struggle to know whether to say “yes” or “no” to a new experience. Even armed with details and expectations, I never truly know whether something will turn into an opportunity or an obligation.
In addition, I value clarity and purpose. When expectations are vague, I hesitate. And yet, sometimes ignoring the small voice in the back of my head that says “no” leads to valuable and meaningful connections. Sometimes my curiosity wins and I’m learning to pay attention. 
Every Thanksgiving season, we take a moment to reflect on the past year. Typically, we're full of gratitude for our relationships, our work, and the world around us.
Let's be frank: the past year hasn't been easy, nor smooth. We are tired of Zoom meetings and doing most of our work remotely. We miss the days when a friendly hug was a safe way to end a conversation. Still, as we look back, we are in awe of the small (and big!) ways that gratitude has filled our days.
Gratitude is a value that we practice every single day at Reach Partners. Work -- and life, frankly -- is more enjoyable when we are thankful for all things, big and small.
November is the perfect time to reflect on all we've been grateful for over the past year. Here are just a few of those moments (and there are oh-so-many-more that you can check out on Twitter at #ReachGratitude):
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