At Reach Partners, we talk about communication a lot. We know the value of the ideal message, the kind that’s carefully crafted, reviewed by others, and sent with intentional timing. The goal is to deliver a message that is thoughtful, clear, and polished. It’s a beautiful thing.
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And yet, we know there are situations where we don’t have time to carefully polish the messages we need to send.

Reach Partners is fortunate to share office space with a voracious reader. To nobody’s surprise, none of us hesitated to start an interoffice book club when Rachel suggested we read a book together.

The three of us are now on our second book. We don’t have a hard schedule. We jointly determine how much to read for our next discussion, and I find an hour on our calendars that works well with other work obligations.
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We are reading Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert. Two of us have read it before, but reading it again is not only helpful but insightful. I find this true of so many personal development books.

​Several years ago, Reach Partners started a practice that has now become an established tradition.
 
We initiated CCC, which stands for Coffee, Cheese Plates, and Cocktails. We are big believers that good food, good drinks, and good conversations go hand-in-hand. By adopting this strategy, we’ve been intentional about framing our relationship-building in a fun, informal way.
 
But let’s face it, this is also our much-more-inviting take on a CRM tool. This is how we stay connected with our current clients while learning about ways we can partner with new ones.

October is National Women’s Small Business Month, a time to celebrate the accomplishments of women entrepreneurs and reflect on what it takes to build a successful business.
 
At Reach Partners, we’ve spent years growing our business and supporting others along the way. In the spirit of this month, and with a focus on securing new projects, we want to share insights from our own journey while spotlighting women-owned businesses in our network.
 
One of the greatest lessons we’ve learned over and over is that no one succeeds alone. Surrounding yourself with capable, knowledgeable, and inspiring people is a key part of the formula for success. I’m grateful daily for the leadership and excellence shown to me by Anita.
 
By surrounding yourself in a network of women entrepreneurs, you create a support system that has the potential to lift everyone higher. Partnerships can unlock new opportunities and help women-led businesses grow stronger together.

​Trust is a strange, living thing, isn't it? It breathes in the spaces between promises and deliveries, between what’s said and what’s done. It’s nurtured through small actions and gestures, yet it can sometimes feel as elusive as smoke.
 
Why do some clients trust us immediately, while others seem to withhold it forever? What is the alchemy behind trust?
 
Let’s start with a simple ingredient: delivery.

We recently decided to update our client testimonials and debated whether omitting a client name made the testimonial useful. The discussion was particularly valuable because it led to a deeper dialogue about the link between confidentiality and trust.
 
Trust is the basis of all successful relationships. Among the various elements that foster trust, confidentiality stands out as a crucial component, especially when partnered with integrity. Our commitment to respecting client confidentiality isn't just a box we check off — it's the cornerstone of how we build and maintain strong relationships.

How do you typically respond to conflict?

This may not be a question we are comfortable answering, but understanding the primary way you respond to conflict can help you become more aware of your tendencies. It also can help you make better choices when you don’t agree with someone.
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Whether it's a disagreement with a colleague at work, a misunderstanding with a friend, or a difference of opinion within family, conflicts are a natural and inevitable part of human interaction. How we handle them significantly impacts our relationships and overall well-being.

Asking for help is hard. Or, at least for many of us that’s true.

When we hesitate to ask for support, however, we unnecessarily suffer through difficult situations at work, at home, or even in a relationship.

The reasons we avoid asking for help vary.

Maybe we don’t know how to ask. Maybe we are too proud or scared to show vulnerability in our Midwestern culture. Perhaps we carry generational baggage that tells us we are not worthy of needing assistance.
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Whatever the barriers are, we need learn how to rise above them. Leaders who ask for help are the kind of people with whom Reach Partners thrives. They are humble and know their limitations. Leaders who ask for help tend to value expertise that others bring.
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To get better at asking for help, we encourage you to think about the obstacles and why it’s worth overcoming them.

After completing a post activity report (PAR) for a recent project, Anita and I discussed the wisdom of having a backup plan.
 
Yes, we complete a PAR for every project, which we talk about more here. But this post is really about dealing with yet another winter storm this long winter, and the plan we created to mitigate the risk of weather.
 
Creating a backup plan extends our strategic approach for achieving our client’s goal, which is our most important goal.

We have found one of the best ways to start a meeting is with an opening question.
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The simple act of asking a question at the beginning of a meeting builds a stronger, more effective team. It’s a great way to ensure that people who need to work together get to know each other better. Here’s how: