There’s a common saying that fences make good neighbors. The underlying assumption is that people get along better when there is separation, that relationships need defined space. We disagree. Our best work happens when people break down those fences and come together. We believe that collaboration leads to the best ideas and the best path forward. We know from experience that we can do more together than alone. We embody this belief with every connection we make – and it pays off in interesting and satisfying ways.
One of the most memorable came from a client who regularly produces commercials. One afternoon we received a panicked call from the project manager overseeing an upcoming shoot. The team had written the script, cast the talent, and ordered the props. The production team was scheduled and ready to go. There was one problem. Because of unexpected circumstances, a major element of the set was missing: the walls. The phone conversation went something like this: “We need materials for interior walls, plus the wall constructed and installed at the set by eight a.m.” “Give me 20 minutes, and I’ll call you back,” Anita said. Within 10 minutes, we had identified a solution. We found a builder and confirmed materials, building plans, and delivery. Less than 36 hours later, the set walls were delivered and assembled. These types of requests are rare, but at Reach Partners we are thrilled when we can connect the right people at the right time to get a project done. We can do this because we have good connections – a list of go-to people who will take our calls any time of day. Everybody needs these types of relationships – vendors, subcontractors, and amazingly talented people who can save your butt (and project!) when the unexpected pops up. For many clients, Reach Partners is on that short list – mostly because we have those connections that can solve seemingly impossible problems. We recognize that these relationships and connections are among our most valuable resources. We work with people who value problem-solving – no matter how big or small the issue is. When we call, we want them to wonder why we’re calling and what kind of interesting project we’re working on. And this leads to strong collaborations. This is how we find people like Kelly who needed help with some of the events she hosts. We could serve in that role, and she could help us manage onsite registration at some of the events we plan. By working together, everybody succeeded! We recently returned from a meeting where three of us brainstormed ideas on how to promote an event. Together, the list we generated was broad and impressive. The collaboration built strength and energy. There’s no end to the skillsets and networking – the value – that these connections can bring to your work and life. So, go ahead and break down fences so you can build some walls. -Anita
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