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At a recent event, a team member walked down the hallway and found me perched on a comfy bench next to her co-worker, who happened to be our client contact.
“How can you two just be sitting here?” she asked. She wasn’t critical, but genuinely curious. It was an honest question. Event days are usually a blur of motion filled with activities like checking rooms, overseeing the registration/check-in table, welcoming attendees with a warm smile, and smoothing out the inevitable surprises. Most people can’t imagine an event planner would ever have time to sit down. This particular event was one we’ve managed for years. In this case, our sitting down was a sign that everything was working exactly as it should.
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If you’ve ever had a project fall victim to shifting priorities, raise your hand.
Yep. Us, too. We have all had projects that stall or “lose steam” along the way. Projects without hard deadlines seem particularly easy to set aside in favor of something that seems more pressing. But non-urgent projects have value, and that’s what makes it hard. What should you do when something you are excited about has to slide to the back burner? Should you pause, continue, or abandon a project when other tasks demand attention from the team? We've all been there – staring at a project that should be moving forward but somehow isn't. Anita and I call this feeling "spinning," and it's one of the most frustrating experiences in professional life. Whether you're physically drained, mentally stretched, or working at the edge of your expertise, being stuck on something you know has value feels awful.
I've kept a sticky note on my monitor with simple wisdom about how to break free from project paralysis: "What is my understanding of the task? What do deliverables look like? What are the first 3 steps? At Reach Partners, we spend a lot of time developing show flow documents.
That’s because they are one of the most powerful tools for ensuring an event’s success. A show flow is more than a spreadsheet or a checklist. It’s the operational backbone of your event, the single document that holds the who, what, when, where, and how. Whether your event runs for one hour or spans several days, the show flow becomes the go-to reference that keeps every person, every detail, and every resource aligned. Here are several qualities that make a show flow valuable: Anita and I have our own language when it comes to giving directions while driving.
When Anita says, “turn right,” I'll promptly turn left. Almost every time. Meanwhile, when I announce that “We need to head north,” she will ask: “Which way is that?” Apparently, we have complementary directional abilities. I can't tell my left from my right, but I have strong spatial awareness and can almost always point north. Anita can give clear instructions with the confidence of someone who absolutely knows where she's going, but she has no idea which way north is. Our solution? We acknowledge these shortcomings and turn ourselves into living directional coordinates. Now Anita says “take an Anita” when she needs me to turn toward her side, and “take a Rachel” when we need to turn toward mine. Problem solved. In our work at Reach Partners, we’ve learned that client projects also require translation – or a new collective language. After all, communication is more than finding the right words; it’s about making sure everybody understands where we’re heading. At Reach Partners, we talk about communication a lot. We know the value of the ideal message, the kind that’s carefully crafted, reviewed by others, and sent with intentional timing. The goal is to deliver a message that is thoughtful, clear, and polished. It’s a beautiful thing.
And yet, we know there are situations where we don’t have time to carefully polish the messages we need to send. Some of us are wired to think – and we do so deeply, thoroughly, and in spirals.
We imagine the possibilities. We anticipate outcomes. We consider people, timing, risk, and reward. Thinking is how we prepare. Thinking is how we protect. It’s good work. But thinking is only part of it. As Eddie Rickenbacker, an American fighter pilot in World War I, said: “The key to success is to think things through and then follow through.” At a recent networking event, somebody asked Anita what her favorite project management tools are.
Anita’s answer: she doesn’t have any. As experienced project managers, we use the tools our clients are most comfortable with. Our clients’ favorite tools become ours. The question, however, prompted us to think about our favorite things. What helps us find beauty in the world? In our work? In our lives? At Reach Partners, we emphasize values and process. We celebrate the relationships we build through trust. So, you likely won’t be surprised to see that many of our favorite things are experiences and traditions, ways of connecting with others. Others are simply things that make us smile as we do our job. It turns out we do have a list of favorites! Here they are: You might know Reach Partners for one type of project—meeting facilitation or event strategy and execution. But did you know our work extends across a wide range of industries and needs?
At Reach Partners, we love helping organizations turn ideas into action. Our work varies, but our purpose remains the same: to extend the capacity of leaders and teams and guide projects from vision to completion. One way we showcase our work is through case studies. These real-world examples highlight how we become a trusted partner, helping clients navigate challenges, prioritize solutions, and bring their projects to life. Empathy is often seen as a soft skill but make no mistake—it is one of the most challenging and essential tools for effective leadership.
Jon Micheels Leiseth, Theatre B’s artistic director, offered a powerful reminder of this during his Creative Mornings session titled Threads. He shared a personal story of feeling miserable while navigating the diverse needs of his collaborators while adjusting to new directing challenges. A mentor’s advice helped him refocus: the project itself is the baby. This advice shifted his perspective from managing people’s emotions to birthing the work. It allowed him to align his skills and energy with the purpose of the project. In both creative and business settings, empathy must be used wisely to avoid frustration. Otherwise, compassion overload can lead to a resource drain. |
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