In case you hadn’t noticed, we LOVE the color purple.
Since we began, our Reach Partners identity has been represented by shades of the color. We think purple perfectly represents our values of gratitude, integrity, beauty, possibility, and empathy. Plus, it makes a powerful, but accessible statement.
Which is why we were super excited when Pantone revealed its color of the year for 2018: Ultra Violet.
Each year color experts from the Pantone Color Institute comb the world looking for the color influences that best define our times. This year, those experts chose Ultra Violet because it “communicates originality, ingenuity, and visionary thinking that points us to the future.”
It joins previous Colors of the Year: Greenery, Serenity, Marsala, Tangerine Tango, and Radiant Orchid.
A color may not seem all that important, but it evokes emotions.
What sets Ultra Violet apart from its colorful peers is that it is simultaneously rebellious and calming (or so we hear).
Enigmatic purples have long been symbolic of counterculture, unconventionality, and artistic brilliance, Pantone says. (Think Prince, Claude Monet). The color also has been closely associated with royalty and spirituality (Think Queen Elizabeth II and meditation rooms).
Ultra Violet also symbolizes experimentation and non-conformity while it inspires connection.
Granted, those are deep messages to attach to one color. But at Reach Partners we’re thrilled to be associated with a color that seems so aptly descriptive of the work we strive to do every day.
We’re certainly no Prince or Queen Elizabeth II, but we make every effort to make sure the work we do is individualized and creative, that it opens paths of possibility for our clients. We believe in the power of connections, that together we’re stronger.
On lighter notes, we’re anticipating that there will be lots of ultra-violet-inspired items in stores this year. We suspect we’ll be adding to our décor and wardrobe.
In addition, as lifelong residents of the upper Midwest, we also have to wonder if Pantone was making predictions about our region’s purple-clad football team: the Vikings. Could it be their year?
Either way, go purple!
PHOTO CREDIT: Art by Dean Johnson, Fargo. His work can be found online at Fargo Stuff.
As organizations and businesses seek to market their brand, they often consider hosting events. Both On the Minds of Moms, a parenting magazine, and Onsharp, a digital marketing agency, asked Reach Partners to help them determine what resources they needed to successfully host an event and to help imagine what the event would look like.
The two organizations had different missions and goals, but Reach Partners used the same process to help each business determine the best route forward.
Reach began by asking each business to identify the stakeholders, the people who needed to be involved in the initial discussions. We then facilitated meetings with the stakeholders.
“It was about asking questions and a lot of listening,” Anita says.
Among other details, Reach Partners asked both businesses to consider five W’s and one H: Who would be involved? Who would attend? What did the event look like? When did they want the event held? Where might it be held? Why did they want an event? How would it look and feel?
Reach Partners then developed a strategic guide and preliminary budget for an event that matched the organization’s needs.
“We didn’t tell them what they should do, but helped them determine their goals and objectives,” Anita says.
After receiving recommendations from Reach Partners, Minds of Moms decided to move forward with the event plan and brought its magazine to life with a one-day gathering.
After Onsharp received its recommendations, it decided to not host a full-fledged event. That said, the process was a success.
“Choosing Reach Partners to help us plan our event strategy was a great decision. They guided us through a process that helped us define success, articulate goals, define a budget and identify a venue. It was exactly the information we needed to make a decision about our next steps. We completed the process much more quickly and effectively than we could have done on our own. And, we had fun along the way,” says Kirsten Jensen, who was Onsharp’s director of marketing at the time.