In case you hadn’t noticed, we LOVE the color purple.
Since we began, our Reach Partners identity has been represented by shades of the color. We think purple perfectly represents our values of gratitude, integrity, beauty, possibility, and empathy. Plus, it makes a powerful, but accessible statement.
Which is why we were super excited when Pantone revealed its color of the year for 2018: Ultra Violet.
Each year color experts from the Pantone Color Institute comb the world looking for the color influences that best define our times. This year, those experts chose Ultra Violet because it “communicates originality, ingenuity, and visionary thinking that points us to the future.”
It joins previous Colors of the Year: Greenery, Serenity, Marsala, Tangerine Tango, and Radiant Orchid.
A color may not seem all that important, but it evokes emotions.
What sets Ultra Violet apart from its colorful peers is that it is simultaneously rebellious and calming (or so we hear).
Enigmatic purples have long been symbolic of counterculture, unconventionality, and artistic brilliance, Pantone says. (Think Prince, Claude Monet). The color also has been closely associated with royalty and spirituality (Think Queen Elizabeth II and meditation rooms).
Ultra Violet also symbolizes experimentation and non-conformity while it inspires connection.
Granted, those are deep messages to attach to one color. But at Reach Partners we’re thrilled to be associated with a color that seems so aptly descriptive of the work we strive to do every day.
We’re certainly no Prince or Queen Elizabeth II, but we make every effort to make sure the work we do is individualized and creative, that it opens paths of possibility for our clients. We believe in the power of connections, that together we’re stronger.
On lighter notes, we’re anticipating that there will be lots of ultra-violet-inspired items in stores this year. We suspect we’ll be adding to our décor and wardrobe.
In addition, as lifelong residents of the upper Midwest, we also have to wonder if Pantone was making predictions about our region’s purple-clad football team: the Vikings. Could it be their year?
Either way, go purple!
PHOTO CREDIT: Art by Dean Johnson, Fargo. His work can be found online at Fargo Stuff.
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