“It’s easier to get 3,000 people to register for a conference than 100 people for a seminar,” Andy Johnston, author and experienced event planner says in his post, “Think Big About Smaller Events.” The paradigm that professional event planners espouse, over and over is to be intentional with all aspects of the event. The best way to do this is to start during pre-planning, even before the design phase of the experience.
Andy is adamant that we take a quarter turn to look at things differently e.g. don’t run out and book the venue and set a date. First, ask important questions: what’s the event about? what are the intended results? how much time is needed? how much space is needed? what sized audience is a reasonably expected?
When those questions are answered, you have a fighting chance to focus your audience with laser precision and clearly communicate why they should attend, the “event’s purpose, message and value.”
Rachel & Anita