An event can provide a venue to differentiate your business from the competition, an opportunity to create a space to show your expertise and exceed customer expectations. Small or large, an event can get you, your product, and your service out of your office (or your head) and into the world. You can use internal speakers or bring-in the big dogs to pose challenges and present the solutions that face your clients. An event can demonstrate that you are, in fact, the thought-leader in your industry. You start the dialogue, pose the unanswered questions and officiate in the solution.
Events create a natural place for personal connection and a natural setting for networking. An event that is not sales-y disarms your audience which allows them to become a willing part of your story, to continue, and more-importantly, build on the conversation you’ve started. Collaborate with like-minded vendors to build relationships across your business-to-business groups can increase the benefit of adding to the depth and breadth to the content of the event for your attendees as well as option of sharing the cost and burden of hosting. Rachel, Reach Partners
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Does a concept ever show up in your life multiple times before you really stop and take notice? That’s how the 7 Mindsets – A Life Changing Revolution was for me. First I was curious when I heard about the book from a friend. It showed-up in my MasterMind’s reading list. Then, I met the authors who were booked at an event I was hired to coordinate. The 7 Mindsets showed up everywhere! Once I spent time studying the material and understood the power, my pre-teenager attended a 7 Mindsets weekend camp to become immersed in the ideas and framework.
7 Mindsets For Success
Date: January 29, 2015 Time: 1:00 – 5:00 pm Cost: $90 investment Speaker: Teresa Lewis, certified 7 Mindsets speaker Registration: http://www.teresainspires.com/event/the-7-mindsets-for-success/ Without the right mindset, skill loses its impact. What if everyone embraced mindsets that led them to be fully engaged at work, appreciate the diversity of co-workers and take inspired action every day? Mastering the right mindsets can put businesses on that path. Research has proven that the 7 mindsets are critical to your happiness and success. This session will teach the mindsets, identify the counter mindsets that can derail us and identify strategies to get better results. Discover the power of your mindset and learn how to master and sustain each of the 7 Mindsets. The 7 Mindsets CAN change your life! Reach Partners has the supreme pleasure to work on projects with people with passion and expertise. One special project is the On the Minds of Mom’s Magazine event for the caregiver, otmomLIVE on Saturday, February 7, 2015. Co-owners and inspired moms, Sheri Kleinsasser Stockmoe and Dani Parkos Fluge have figured out how to provide a day for self-discovery, conversation, and humor including workshops celebrating Moms, promoting healthy perspectives on parenting and bust-a-gut Mommy Comic, Debi Gutierrez straight from LA. This is what I know: you’re worth it. I’m excited to hear all the speakers, workshops and see the day unfold. I’m confident you’ll enjoy it. More fun than a solo shopping trip and more perspective than a library full of parenting books, On the Minds of Moms is bringing to life all the things you love about the magazine in an event every mom deserves to experience. Enjoy an afternoon and evening of self-discovery, conversation, and humor in a LIVE event you didn’t know you needed.
where: Radisson Hotel Downtown Fargo 201 5th Street North | Fargo | ND | 701.232.7363 when: Saturday | February 7 | 2015 |1pm-9pm Register: http://www.onthemindsofmoms.com/otmom-live/ Rachel, Reach Partners A friend of mine heads on a dream vacation – a weekend workshop retreat hosted by a favorite monthly publication that features great food and beautiful décor. I deeply admire her. See, she’s goes solo. My friend is tactful, open and delightfully amusing so I imagine she soon holds court with her fellow attendees yet her anticipation for the event makes me think of a blog post I recently read. In the post, the author Donna Kastner, a fan of the 1980s sitcom Cheers, relates the characters and what happens in the fictional bar to the experience of community at an event. The author invites us to consider someone like my friend, that solo attendee. She assumes the solo’s perspective to ask, “If… I don't know anyone else, will staff, volunteers and others even notice me? Will they go out of their way to invite me into conversations?” How is an event a community? And what’s the benefit?
A community is defined by the people that share in a place, for even a small amount of time, to engage in a like-manner over a shared problem, need or concern. The community is alive and changes throughout the duration of event: leaders appear and followers abide through all kinds of real and non-communicated rules that influence attendee patterns, communication and customs. (Almost) anyone can identify who is supposed to be there and who’s the outsider – an identity flags the insiders– those people with similar name badges. Whether someone registers with a team of 12 or another goes on her own, by being present, each person is a part of that event’s community. Many corporate events purposefully encourage peer-to-peer interaction for networking, social events rely on the creating an atmosphere of warmth and inclusion and in the educational setting interaction teaches or reinforces a new idea. That 30-second turn-to-your-neighbor-to-share-a-factoid is important way foster (or force) interaction that may lead to many shared ideas and new connections. The means are varied and it’s fun to brainstorm what will work to promote the intent and purpose of the event and to advance the sense of community:
How do you do it? How do you take note and invite others into conversation or to join you in the after-hours even? How do you create community? Rachel, Reach Partners
We had a blast at the Women’s Health Conference. It's a pleasure to see planning and details come together for an enjoyable, inspirational experience for women.
All day we enjoyed a socially engaged audience. Women tweeted, posted images images and actively used the hashtag throughout the event. Many thanks to Onsharp for their help to create that opportunity. If ever you need help in planning and implementing social media strategies, we highly recommend the Onsharp approach.
Read the Women's Health Conference full recap here.
Sure the content of a conference or an event is critical, yet it seems we need something special to make it memorable. Recently, Reach Partners attended We Are OTA. The event curators intentionally transformed the venue with a sense of play, contrived intersections for connection with others, and used words, people and art to spark new ideas. To boot, the creators thoughtfully considered the sensory experience for the attendees.
We manage events all year round, even on cruel winter days. Often, it’s during a callous stretch of cold and snow when we’ve hunkered down in our homes and offices that we really need a break from the normative to gather, conceive ideas, stretch our minds and get out for something different. For the events held during those cold days of winter we are intentional in planning for bad weather.
Gov Events sum it up nicely: http://www.govevents.com/blog/2014/08/21/weather-to-cancel-or-not/ Rachel, Reach Partners “It’s easier to get 3,000 people to register for a conference than 100 people for a seminar,” Andy Johnston, author and experienced event planner says in his post, “Think Big About Smaller Events.” The paradigm that professional event planners espouse, over and over is to be intentional with all aspects of the event. The best way to do this is to start during pre-planning, even before the design phase of the experience.
Andy is adamant that we take a quarter turn to look at things differently e.g. don’t run out and book the venue and set a date. First, ask important questions: what’s the event about? what are the intended results? how much time is needed? how much space is needed? what sized audience is a reasonably expected? When those questions are answered, you have a fighting chance to focus your audience with laser precision and clearly communicate why they should attend, the “event’s purpose, message and value.” Rachel & Anita
Just as much as we love to plan events, we enjoy being a part of the audience. We too desire to be one of the many who gather to connect, think, explore, and challenge ourselves. Check out the summer events that we are attending. Registration is open if you’d like to join us. TEDx Fargo OnPurpose Thursday, July 24, 2014 8:00 am to 5:30 pm - Fargo Theatre How do you define purpose? Do you live with intent? TEDxFargo focuses on the purpose that we as individuals have and how it plays a role in our lives. Each speaker will talk about how purpose is relevant to their lives and the path that they have taken. Mingle with others who, along with you, are interested in their role in building community. Speakers from around the country, and the Cass/Clay County, are coming in to inspire our community. Connect with TEDxFargo on your favorite social platform HealthPitch Thursday, August 14, 2014 3:30 pm to 6:30 pm at The Stage, Fargo ND Hosted by Family HealthCare, Health Pitch will feature 15 regional leaders who will have three minutes each to pitch ideas for innovation in the field of healthcare and wellness, including mobile healthcare apps, wellness initiatives, and new medical technologies. OTA: Fargo 2014 On September 12, 2014 Radisson, Fargo ND (We are OTA. as in MinnesOTA, North DakOTA, South DakOTA. Clever, eh?) The connections and collisions of people and ideas have impacted our largest and smallest businesses, organizations and communities. Visiting speakers are making second and third visits to this region because of their connections to our people and communities. Organizations are reporting changes in customer service strategies and staff culture building. And, the people of OTA are starting to expect more of OTA and themselves. Connect with WeAreOTA on your favorite social platform |
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