 All it takes are five simple ingredients to add creamy flavor to fried potatoes and punch to baked salmon. Those same five ingredients can serve as a base for a scrummy potato salad and the unsung heroes of a BLT sandwich.
When you combine garlic, mustard, egg, oil and lemon, you get an unforgettable garlicky mayonnaise, also known as aioli. Those individual ingredients are certainly tasty, but they become magical when combined. By slowly adding oil while whipping the other ingredients, the liquids emulsify and create a custard-like spread. Yum! Like mayo, the ingredients for a planning process are simple. Yet they form something new when combined. When blended, purpose, people, time, communication, and action become key ingredients to projects, events and collaborations we deem successful.
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 We know that projects take time and effort. We expect to spend hours on project timelines, project budgets, and project deliverables whether we’re planning an event, constructing a building, or installing public art.
At Reach Partners, we do this well. We are, after all, project managers. That said, the term “project management” doesn’t completely describe our work. Every project we do involves or affects people. After all, without their input and responses, our projects are meaningless. An event doesn’t happen without presenters, attendees, organizers, and vendors. Buildings aren’t constructed without engineers, architects, funders, and those who occupy its spaces. And public art without an artist and viewers? Well . . . Truth be told, project management is as much about people management and relationship building as it is about shuffling plans, timelines, and budgets. We spend a considerable amount of our time working with stakeholders and keeping them engaged in the work. 
As project managers, Anita and I have a reputation for being super organized.
Once upon a time a friend even introduced me as “super organized, down to the minute.” The way she said it made it seem as though it was my super power, a skill set I was granted at birth and now sprinkled upon every project I managed. I’m not going to lie, those words certainly warmed my project-manager heart. But, something gets lost when we look at “being organized” as a skill in and of itself. Because here’s the deal: I’m only super organized because I communicate clearly or at least try to. Being organized means nothing if one can’t communicate what’s needed and what’s happening to themselves and to someone else.  There is one thing I never want to experience on the day of an event I’m managing: unnecessary stress.
Of course, there are ALWAYS last-minute issues that come up (hi, global pandemic!), but I’d rather pace stress over the many weeks and months of a planning period and not have to make 25,000 decisions when people are standing around not knowing where to go, what to do, or even why they’re there. This is one reason why Reach Partners establishes an event strategy document for every event or conference or workshop we manage.  I hate puzzles.
Maybe it’s because I’ve always been frustrated by them. I remember once, as a child, trying to finish the puzzle of a hot air balloon. It was beautiful: a brilliant blue sky and the balloon was distinguished with bright colors of the rainbow. But it took forever to complete. The puzzle sat on the dining room table and I heard my mom tell more than one guest that they needed to place a piece before they left. I might have passed on my dislike of puzzles to my kids. One Christmas, I had a photo of the two of them turned into a puzzle. The pieces sat in a box for nearly two years before I made myself put it together. The puzzle wasn’t complicated; it was 25 pieces. But it wasn’t easy and certainly not fun. I threw it away. During the pandemic, I watched friends on Facebook safely exchange puzzles as their families used time together to puzzle (is puzzle even a verb?!). Yuck. Not me. Not my family. And yet, I solve puzzles at work all the time. Every time I piece together details of an event or a project, it’s a puzzle. Only recently did I figure out the difference.  If you feel overwhelmed by decision-making, you’re not alone.
Each adult makes nearly 35,000 conscious decisions each day, according to various researchers. Some decisions – like where to purchase your morning coffee – only impact us personally. Decisions in the workplace, however, can create a ripple effect for employees, teams, organizations, and others. Knowing that, it’s tempting to assume that more people should be involved in making decisions. After all, more heads are better than one, right? Maybe.  You’ve probably heard the Chinese proverb: A journey of a thousand miles begins with a single step. Another way to think about it: all big and complex things start with a simple step forward.
In many situations, however, that first step might not be so simple. You likely have your own personal list of to-dos that have been gnawing at you for what seems like forever. For whatever reason, you keep procrastinating and pushing them to the back burner. That tendency is multiplied when you consider projects that require a team or collaborative approach. Maybe you have a list of projects that you want finished, but you never seem to have the time, energy, or organization to move them forward. At Reach Partners we’ve seen projects fail to launch or stall because a successful start was an obstacle. Starting is harder than it looks.  The pandemic has taught us, over and over, that virtual meetings and gatherings can actually be productive, rich with human connection. We’ve also learned that meaningful virtual connections are not certain. Rather it takes intention for it to be possible.
If you’ve followed us for any length of time, you know our mantra: Intention starts with purpose. (I know. We say it all the time, (specifically here and here), but it’s true. Really.) Do you want a meaningful virtual meeting? Start with these tips:  As we were working on conference details for a client, something didn’t feel quite right. I knew there was something that the client wanted to change from the previous year’s event. Unfortunately, I couldn’t remember exactly what it was. (In my defense, it had been over a year since we had planned that particular conference. That’s a long time to remember things!)
Thankfully, I knew exactly where I could find what I needed. The detail was included in our post activity report, also known as the PAR.  Whenever we plan an event, an in-depth meeting, a social gathering, or virtual experience Reach Partners will always argue for the same thing. Every time.
This thing is the most important detail for every planned interaction. It is the life blood of our work and what drives us to do better every day. Most importantly it’s the power, the energy that fuels the work at hand. How do you tap into this energy? How do you make it work for you? Draw the right audience? Craft the right marketing activities? Align stakeholders? Create value? You start by defining purpose. |