Reach Partners
  • Home
  • What We Do
    • Case Studies
  • How We Do It
  • Who We Are
  • Blog

Communicate With Those Closest to You

10/19/2020

0 Comments

 
Picture
We know from experience that every project we do is only as successful as our communication plan.

It’s why we communicate when there’s nothing new to share.

It’s why we communicate to keep our stakeholders informed and happy.

We’ve always stressed communication with the project team when we enter a partnership. But good communication can reach so many more audiences.

Let’s back up a minute.
When companies and organizations launch a new project or service, they understandably focus much of their attention on customers and clients. After all, it’s common sense to educate users and buyers about changes. In addition, many companies have a department (or role) devoted to external marketing.

That said, we’ve observed that too often an organization focuses on their customers/clients/attendees at the expense of another major stakeholder: their employees.

Internal communication is the transmission of information to everyone in an organization regardless of location, job title or role.

When you launch something new -- an event or a product or even when you rebrand – you can’t lose sight of the fact that your people, your workforce, need to know and understand what is happening. When they hear the news firsthand and are kept in the loop, they become a powerful force in sharing your values and message.

Internal communication projects can turn everyday employees into enthusiastic advocates. We’re excited every time we get asked to partner with an organization on one of these projects.

One internal communications project we’ve done is with Sanford Health and its pilot concierge program. A framework for the service was in place, but few people within the health system knew the program existed and how it would help patients and their families. The manager of guest services needed help sharing how its services were designed to meet the needs of patients beyond what happens within the hospital or clinic.

We assisted and helped to identify efficient and effective ways to distribute the details. Since more people knew exactly how the services could help their patients, the popularity of the service increased.

A win for everyone.

Finding ways to clearly communicate with those nearby takes planning and effort, but it’s worth it every single time.
​

–Anita
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Reach Partners

    Categories

    All
    Anita
    Beauty
    Communication
    Connection
    Empathy
    Events
    Facilitation
    Gratitude
    Integrity
    Meeting
    Partner Stories
    Possibility
    Project Management
    Rachel
    Resources
    Strategy
    Team

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    September 2016
    July 2016
    April 2016
    March 2016
    February 2016
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013

Join our newsletter
CONTACT US
Reach Partners, Inc
3330 Fiechtner Dr. Suite 100
​Fargo, ND 58103-2321
701-271-8170
Copyright (C) 2022  Reach Partners Inc.
  • Home
  • What We Do
    • Case Studies
  • How We Do It
  • Who We Are
  • Blog