We know from experience that every project we do is only as successful as our communication plan.
It’s why we communicate when there’s nothing new to share.
It’s why we communicate to keep our stakeholders informed and happy.
We’ve always stressed communication with the project team when we enter a partnership. But good communication can reach so many more audiences.
Let’s back up a minute.
When companies and organizations launch a new project or service, they understandably focus much of their attention on customers and clients. After all, it’s common sense to educate users and buyers about changes. In addition, many companies have a department (or role) devoted to external marketing.
That said, we’ve observed that too often an organization focuses on their customers/clients/attendees at the expense of another major stakeholder: their employees.
Internal communication is the transmission of information to everyone in an organization regardless of location, job title or role.
When you launch something new -- an event or a product or even when you rebrand – you can’t lose sight of the fact that your people, your workforce, need to know and understand what is happening. When they hear the news firsthand and are kept in the loop, they become a powerful force in sharing your values and message.
Internal communication projects can turn everyday employees into enthusiastic advocates. We’re excited every time we get asked to partner with an organization on one of these projects.
One internal communications project we’ve done is with Sanford Health and its pilot concierge program. A framework for the service was in place, but few people within the health system knew the program existed and how it would help patients and their families. The manager of guest services needed help sharing how its services were designed to meet the needs of patients beyond what happens within the hospital or clinic.
We assisted and helped to identify efficient and effective ways to distribute the details. Since more people knew exactly how the services could help their patients, the popularity of the service increased.
A win for everyone.
Finding ways to clearly communicate with those nearby takes planning and effort, but it’s worth it every single time.