Event Strategy & Bunnies

A great event starts with strategy.  A review of all kinds of questions to get at the core intent, what’s the desired feeling, experience, community and
most importantly, determine the factors for success.  The strategy process
allows time to explore ways to work around constraints like budget, time and place – before those constraints are in effect.  It’s a time to think through possible risks and barriers and devise tactics to mitigate them. When a project or an event is authorized with a strategy the work in this pre-planning phase
saves time and money in the long run.

fuzzy bunny  /fəzē 'bənē/ adjective
An idea that does not match strategy, that in practice may run-up the budget, derail the schedule or take away from the desired experience.

Sample strategy questions
What purpose is the event going to serve?
Who might the attendees be?
What sort of experience should attendees have?
What might the goal(s) be?
What are initial thoughts on date/day/location?
What elements of mission, vision, values, and brand should shine through to attendees?
What is the potential future for the event in 3-5 years?

It’s powerful and rewarding to see a strategy take shape to form a real and tangible experience. Even more so, it’s exciting to use the strategy to combat the fuzzy bunnies that rear their crazy heads in midst of shaping an event.

Reach Partners specializes in project management as a trusted partner for solutions.  We provide great event strategy.

Rachel, Reach Partners

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