If you want anything in life, you first have to imagine it. That’s a core tenement in personal development philosophies and it’s crucial in event planning. The successful execution of any dream, desire or event relies on planning and planning requires an active imagination.
Even at the mere mention of an event, my imagination rolls. I consider the ideal person the client wants to serve, what they look like, how to anticipate their needs, what tools and talents are needed to teach, entertain, inform or surprise. The budget is a player too. Often needs and wants are constrained by funding so scrounging less costly solutions are a part of aligning the alphabet in the imagination soup.
We want the best for the event; that means the attendees are cared for and get the best value for their investment. Each person walks away armed with the truth, the tools and the experiences they signed up to receive.
I encourage you to stop a moment at the beginning of your next meeting, social gathering, PR launch or conference. Imagine the players, the venue and the outcome. Walk through the space and mentally experience the time that the event requires.
Walk in someone else’s shoes. Listen. You will find imagined pitfalls, mistakes and risks. Correct them. Imagine success whether that’s attendance, changed behavior or your product in the hand of everyone in the room, building, city or country.
Rachel, Reach Partners