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First & Last Step for success

7/22/2013

4 Comments

 
If you want anything in life, you first have to imagine it. That’s a core tenement in personal development philosophies and it’s crucial in event planning.  The successful execution of any dream, desire or event relies on planning and planning requires an active imagination.

Even at the mere mention of an event, my imagination rolls. I consider the ideal person the client wants to serve, what they look like, how to anticipate their needs, what tools and talents are needed to teach, entertain, inform or surprise. The budget is a player too. Often needs and wants are constrained by funding so scrounging less costly solutions are a part of aligning the alphabet in the imagination soup.

We want the best for the event; that means the attendees are cared for and get the best value for their investment. Each person walks away armed with the truth, the tools and the experiences they signed up to receive.  

I encourage you to stop a moment at the beginning of your next meeting, social gathering, PR launch or conference.  Imagine the players, the venue and the outcome. Walk through the space and mentally experience the time that the event requires.

Walk in someone else’s shoes. Listen. You will find imagined pitfalls, mistakes and risks. Correct them. Imagine success whether that’s attendance, changed behavior or your product in the hand of everyone in the room, building, city or country.

Rachel,  Reach Partners


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4 Comments
Heather Hoffart
7/22/2013 04:15:45 am

Good advice and well said. Congrats on the blog and good luck!

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Rachel
7/22/2013 05:50:01 am

Thanks for checking in Heather. I appreciate your comments.

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Barbara Christenson link
7/22/2013 05:47:11 am

Hi Rachel,
Good advice. I'm not sure that a lot of meeting planners take the time to imagine the outcome they desire -- they're too busy facing the facts and problems. I'm with you on this one, and will pick up the baton and pass it along. -- Barbara

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Rachel
7/22/2013 05:57:31 am

Thanks Barbra. You hit just the point: if you take the time to think through and imagine the event, you get to avoid or plan for some of the pitfalls that lead to problems on the big day. Not to say that some issues won't crop up, because they do. It's the mark of a good planner when problems are anticipated. Imagination leads to anticipation. Cheers!

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