Some of our favorite projects include those where most people don’t even know we’re involved. That was the case when H2M, a Fargo marketing agency, needed an extra hand to work on an advertising campaign.
H2M had to identify locations where out-of-town videographers could film backdrops for a federal credit union commercial.
When H2M asked Reach Partners to take on this part of the project, we had about a month to find 20 diverse locations that could each host a video team for 30 to 45 minutes. In addition, H2M asked us to schedule the locations to limit travel time between each site.
Anita started calling – both places where she knew people and places where she didn’t. She soon had a list of locations and the times each site could be used.
Then the work started.
“The schedule was a big puzzle where I had to start inserting pieces and then move them around,” Anita says.
Within six working days, she handed H2M a schedule and secured permissions from each location. In addition, she had traveled to each site and took photographs so the out-of-town videographers had some visual information ahead of time.
“We were completely in the background with this project,” Anita says. “The H2M client didn’t even know we were involved.”
Check out the commercials: