Partner Spotlight: H2M

Some of our favorite projects include those where most people don’t even know we’re involved. That was the case when H2M, a Fargo marketing agency, needed an extra hand to work on an advertising campaign.

H2M had to identify locations where out-of-town videographers could film backdrops for a federal credit union commercial.

When H2M asked Reach Partners to take on this part of the project, we had about a month to find 20 diverse locations that could each host a video team for 30 to 45 minutes. In addition, H2M asked us to schedule the locations to limit travel time between each site.

Anita started calling – both places where she knew people and places where she didn’t. She soon had a list of locations and the times each site could be used.

Then the work started.

“The schedule was a big puzzle where I had to start inserting pieces and then move them around,” Anita says.

Within six working days, she handed H2M a schedule and secured permissions from each location. In addition, she had traveled to each site and took photographs so the out-of-town videographers had some visual information ahead of time.

“We were completely in the background with this project,” Anita says. “The H2M client didn’t even know we were involved.”

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