With a 150th anniversary approaching, leaders in Otter Tail County knew they had a once-in-a lifetime opportunity to celebrate the region’s history and culture. People were excited and passionate about getting involved in the milestone event, but that enthusiasm came with a price tag.
“The more ideas there were, the more opportunities there were for things to get chaotic,” says Nick Leonard, communications and external relations director for the county.
Key stakeholders including the Otter Tail County Historical Society and the Otter Tail Lakes County Association established a planning committee for the sesquicentennial, but the group needed someone to serve as a single point person for communication and project management.
Reach Partners stepped in, helping with event strategy and support.
The committee established a budget and goals for the celebration. Anita from Reach Partners helped to keep these things on track.
“She knew when to dig deeper and ask questions, and when to challenge the group,” Leonard says. “Thanks to her, we stayed hyper-focused on our plans.”
While the committee wanted to promote the region, it decided the 150th was an opportunity to celebrate all who live, work and play in the county. The committee met monthly to identify and plan events. Major events for the celebration included a musical production written for the anniversary, an ice-themed winter gathering, and a historical reenactment of the first county commission meeting. Other events included community walking tours and historical displays.
Events were held over the span of a year and throughout the geographically expansive county, but planning started months earlier.
“There were a lot of moving parts,” Anita says. “These are people who love their county and they wanted to celebrate.”
To help the group stay on task, Anita created agendas for each meetings. She identified logistics that needed to be addressed for the major events. She also managed a micro-grant program that offered support for community projects that promoted Otter Tail County and its history.
Planning and coordinating numerous events can be stressful and time intensive, especially for staff who don’t do this regularly. Asking Reach Partners, which has the expertise and experience, to take on this role was an easy choice, Leonard says.
“Planning a big event is one of the most visible things you do as an organization. It leaves a lasting impression on people. You want to make sure it’s done well,” Leonard says.
PHOTO CREDITS: Dan Broten. All photos were taken at Otter Tail County's 150th anniversary kick-off event.