Project Spotlight: Wall of Donor Heroes Reception

When it comes to designing and planning events, it’s important to tap your creativity.
 
That was the case when we worked with Sanford Health and its partners – LifeSource, Dakota Lions Sight & Health, and Minnesota Lions Eye Bank. They wanted to honor the people who gave eyes, organs, and tissues during the 15 years the health system has done transplants.
 
The group designed and installed a Wall of Donor Heroes to honor living donors and those whose death extended someone else’s life.
 
But they needed some help when it came time to plan a reception to accompany the reveal of the wall to donors, donor families, and recipients.
 
The group of stakeholders included partners from throughout the community. The group led by Sanford Health’s marketing office was passionate about the project and had lots of ideas, but struggled to bring them to fruition.
 
“They were thinking about all of the necessary details, but they were trying to answer all the questions at the same time and became overwhelmed. That made it hard to move forward,” says Rachel Asleson, co-owner of Reach Partners.
 
Complicating the planning process, Sanford’s point person for the project was leaving and other Sanford team members were focused on the upcoming opening of a new hospital.
 
Sanford Health asked Reach Partners to step in and help shape a gathering filled with the dignity that donors and surviving families deserved. Reach Partners then guided the group to plan and execute the details in a timely, organized way.
 
Rachel worked with the project group to create an intentional event that celebrated new life while honoring the individuals who had passed away.
 
Before she came on board, some details had been predetermined. The reveal was scheduled for April, National Donate Life month. The group also wanted the reception to be held near the Wall of Donor Heroes at the Sanford Health Broadway Medical Center in Fargo.
 
These decisions brought with them some event challenges. The weather in mid-April is unpredictable, meaning that the event would largely have to be planned for an inside space. The lobby around the Wall of Donor Heroes, however, was not big enough to hold the number of guests the group wanted to invite.
 
To solve the problem, Reach Partners recommended a rolling program conducted during a two-hour reception. Guests were invited to wander through three levels of the lobby.
 
Instead of one long program, speakers presented short messages throughout the evening. This allowed attendees to come and go as they needed. During the presentations, those in attendance could easily gather and stand near the Donor Wall. Screens also were strategically placed so that guests could see a live-stream of speakers without being near the wall.
 
“Rachel did an awesome job wrangling this event,” says Brian Fuder of Dakota Lions Sight & Health. “I am truly impressed with her abilities. Reach Partners is a solution provider!”
 
The event was well-received and, more importantly, appropriately honored organ and tissue donors. More than 500 individuals attended the event.