Reinforce Your brand At Your next Event

Reach Partners coordinates many events in hotel conference rooms and similar venues.  During the program portion of an event, all eyes are on the speaker who is likely behind the podium or standing next to it so it’s worthwhile to post about podium signs.  

Often the venue has their own branding name and or logo on the podium. Looking their name does nothing for your event or hosting organization’s brand. An inexpensive branding opportunity is to create a podium sign with your logo and cover up the venue’s permanent sign.  Then, each posted photo or tweeted Instagram of your speaker or emcee includes your brand.

Yes, I’ve forgotten this important step but I vow not to have that happen again.  I hope you are with me in agreeing to make podium signs for all your events.

Anita, Reach Partners

Image from a tweeted post by Marci Narum - here the Women's Health Conference brand is reinforced with a podium sign and a pull-up banner

Tips For Your Next Podium SiGN

• Call the venue or measure the size of the front of the podium.  
• The sign will attach better if it’s just a bit smaller in size than the podium. Some venues have rules about what kind of tape to use. Be nice and follow them.
• Keep it simple: plain background with the logo or name.
• Make your logo or name as large as possible so people in the back of the room can clearly see your brand.
• Don’t add messages or decorations to the sign. Additives take away and diminish the clarity of your brand.
• Print enough podium signs for each podium if multiple rooms are used.