Why Face-to-Face Gatherings Matter

Thanks to technology, we have many ways to communicate when members in a group don’t live in the same geographic region. Conference calls, email conversations, webinars, video conferencing, and other tools make it possible to participate in the same conversation without being in the same room.

We appreciate the ease of bringing together people who live in Bismarck and St. Paul and knowing that everyone will make it home for dinner. Touching base through Google Hangout on a snow day? Yes, please.

As much as we love the efficiency of virtual conversations, however, we recognize something is missing.
We believe meaningful relationships are best nurtured when we meet face-to-face. For collaborations and conflict resolution, in-person conversations are critical. Looking someone in the eye or shaking their hand is valuable in any situation.

We thrive on helping our clients improve their in-person interactions, whether it’s a meeting, an event, a conference, or a gathering.

Here’s why:

More Communication
The reality is human interaction is nuanced. People communicate more than what their words convey. In fact, only about 7 percent of what we communicate is through actual words. The way words are spoken and facial expressions provide most of the clues for what is being said.

When we meet virtually, it is more difficult to read body language, sense the emotional intelligence of others, and gauge another’s engagement in the conversation or activity. Video-conferencing solves some of these challenges, but it is still possible to miss subtle gestures.

Scientifically Supported
We are programmed to feel closer and connected to someone who has touched us. When we meet face-to-face, we do more than gather in the same room. We shake hands, we touch a shoulder. We may even offer a hug.

These brief touches contribute to our own health. Researchers have discovered that touch “strengthens friendship bonds, triggers more positive emotions, and encourages people to be more responsive to others’ needs,” according to a Psychology Today article published in 2016.

Better Discussion
There are heavy social pressures to participate when we’re face-to-face. In these situations, we are typically more engaged in the conversation and less apt to step away. Our posture, vocalizations, and non-verbals cue others that we’re listening (see above), and active listening is an important way we build trust with others.

When trust increases, better discussion occurs. People are more willing to share and build upon each other’s ideas. As in a classroom, we learn from more than just the presenter or leader. We may learn just as much or more from the others in the room, not only when interactions are smooth and comfortable. In face-to-face interactions, questions and rapport build off each other. These moments of spark aren’t interrupted by low bandwidth, connection delays, or distance.

We know that face-to-face interactions aren’t always possible. But taking the time to make them happen is always worth the effort.

— Rachel
 
P.S. Looking for a way to jump-start your next face-to-face event? Download our free Event Strategy Worksheet.