Every company gets to the point where it needs to hire an outside vendor or consultant. Maybe you’ve hired someone to assist with marketing materials or accounting needs. Maybe you’ve contracted with someone to help you determine future staffing opportunities or to complete a one-off project. At Reach Partners, we often step in when a business’s internal team is too busy to complete a job or an organization needs our expertise in planning and problem-solving. We’ve been asked to determine the best way to move 18,000 people from numerous parking lots to an event site in less than three hours. Our clients have hired us to launch a seminar series in three states and to keep a coalition of experts on task. Every single time, we see ourselves as partners – not just vendors or consultants, but actual partners.
Huh? What’s the difference? For us, being a partner means we’re a seamless extension of another team. We bring value and structure to a process, but we don’t take it over. Our favorite successes are when a client’s clients or colleagues don’t even know we’re part of the process. So, how do you know when you’ve hired an actual partner – and not just somebody who completes the job?
Enjoy your partnerships!
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